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McAbercrombie
Call me cynical, but the latest online marketing campaign by McDonalds strikes me as even more odd than their "I Am Asian" site.
Observe: The sullen young man on the right, pensively sipping a Hi-C Orange™ as he carelessly brushes his well-conditioned locks off his acne-free brow. The girl in the center, munching on fries as she engages in an intimate discussion of her various lifestyle traits. The man on the left, clearly dealing with a ravaging bout of indigestion.
Why is McDonalds borrowing imagery from the likes of J. Crew and Abercrombie & Fitch? Why don't they stay more true to their roots, and have more pictures of guys like this?
OK, to be fair, this is actually an In-N-Out customer gorging on a 20x20. And judging from prior criticism of their marketing efforts, it reflects a refreshing change of pace for McDonalds (the 560-calorie Arch Deluxe of 1996 notwithstanding.)
10:02 PM
17 Apr 2004
Comments
and i thought the double double was too much burger!
did anyone notice that the mcdonald's ceo just died of a heart attack????? coincidence? i think not.
--yet another reason i don't eat there anymore. even the happy meal toys are no longer compelling enough to draw me in. (and yet i am somewhat curious about their white-meat nuggets)
(those boneless bbq wings at kfc look good too, but i shall resist!!)
in 'n' out shall always reign supreme among burger joints! tasty and with real ingredients!
Another bizarre fast food viral marketing campaign, courtesy of George....
McDonalds has to focus on image becaue theirs has taken a huge hit since Fast Food Nation. To my mind, it's downright unethical to market their food to kids, so now it looks like they're marketing a lifestyle instead.
check out "Super-SIze Me," a documentary about a guy who ate nothing but Mickey Dee's for 30 days . . . I haven't seen it yet, but it won a bunch of awards at the indy film-fests.
can you email me the ACTUAL ingrediants for the McDonalds Meals please?
"did anyone notice that the mcdonald's ceo just died of a heart attack????? coincidence? i think not." I think its safe to say that it IS a coincidence. Do you think the CEO would actually eat McDonalds himself? Once you knew all the bizarre and disgusting shit they put in those burgers I'm sure you would avoid it like the plague.
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